Simple ideas spread

Most of what we do is about spreading our ideas. Whether it’s selling a product or service or imparting vision in an not-for-profit we want our ideas to spread and ultimately make change. Just like a virus your ‘idea virus’ can spread quickly through complex networks.

The more simple the idea, then the easier it is to spread. People remember it. Media can easily capture it. Our short attention span will get the full message.

Complex messages are often just poorly thought out. Spend the time distilling the idea.

What is the essential verb?
What is the outcome of the idea?