Back to Ideas & FrameworksAutonomy: Pink emphasises the importance of autonomy in motivation. He argues that people are more motivated and perform better when they have control over their work, time, team, and tasks. Mastery: The drive to improve at something that matters is another key motivator according to Pink. Mastery is an intrinsic motivator, unlike extrinsic motivators like money, which can become less effective over time. Purpose: Pink stresses the significance of purpose in motivating individuals. When people understand the larger purpose behind their work, they are more motivated to perform and achieve.
TheoryMotivation