Kotter’s (2021) Four Change Principles

Have To + Want To

Those who feel included in a compelling opportunity will help create change in addition to their normal responsibilities. Creating an emotionally positive experience will help mobilise meaningful action.

Head + Heart

Building buy-in based purely on a rational and analytical business case is challenging. If you can engage people’s emotions and give greater meaning to your effort, extraordinary results are possible.

Management + Leadership

In order to capitalize on windows of opportunity, leadership must be paramount—and not just from one executive. It’s about vision, action, innovation, and celebration, as well as essential managerial processes.

Select Few + Diverse Many

More people need to be able to make change happen—not just carry out someone else’s objectives. Done right, this uncovers leaders at all levels of an organization, unleashing the power of the masses.